Are cell phones dangerous Essay Example | Topics and Well Written Essays - 1750 words

Are cell phones dangerous - Essay Example This is the main reason why the wireless industry dismisses the idea that cell phones are dangerous. This paper argues that the public should not easily overlook the possible harms of long-term cell phone use. Using cell phones can lead to cancer and critically harm children, especially since independent studies indicate potential biological effects of cell phone use. Extensive cell phone use can change or heat biological tissues enough to possibly cause cancer or other cellular changes. Walsh highlights the 1995 study of Lai, who co-wrote a study demonstrating that a â€Å"single two-hour exposure of RF radiation,† which are the levels deemed as safe by U.S. standards, had genetically damaged rats’ brain cells enough that they developed cancer (48). Other studies could not replicate the same findings, but they are funded by the wireless industry, stresses Walsh (48). ... Graham-Rowe stresses that William Stewart, the leader of the British government's â€Å"independent expert group† on mobile phones has taken these findings on a serious note. Graham-Rowe interviews Stewart who states: â€Å"These results are very important and potentially far-reaching. Independent confirmation is crucial and we need this quickly† (4). Graham-Rowe explains that microwaves normally do not have enough energy to damage even weak chemical bonds in human cells, so scientists think that they cannot make enough damage, unless they can heat up the cells (4). Heating up cells may be an effect of cell phones that come from the long-term human use of these gadgets. These studies provide some evidence that it is possible that cell phones, however weak their radio-frequency (RF) radiation may be, can introduce changes at cellular levels, especially at the present prevalence of cell phone use. Other studies provide findings that the same energies and heat from cell ph ones can result to changes in biological tissues. Graham-Rowe reports on another scientific research done by David de Pomerai at the University of Nottingham. De Pomerai affirms that cell phone radiation can impact nematode worms, though heating is not enough to explain it (5). Based on Graham-Rowe’s interview, De Pomerai's team discovered that nematode worms that are exposed to microwaves at frequencies comparable to those released by a cell phone, â€Å"increased the number of worms that go on to produce eggs† (5). The same energy and heat emitted by cell phones have caused these animals to become more fertile. This study suggests that it is possible that cell phone has radiation levels that are high enough to warming cells or to induce some cellular level of changes.

Ecological Footprint Calculator Assignment Example | Topics and Well Written Essays - 250 words

Ecological Footprint Calculator - Assignment Example beef from a properly grazed cow can both be qualified as meat, but their production, development and preparation all have serious impacts on one’s ecological footprint. The quiz also lacked clarity at certain points. One question had to do with how much trash I generate. This question is easy to answer at first, but after some thought it actually becomes quite difficult. Do items recycled and composted count as trash? The quiz does not answer this question. Nor are there further questions relating composting and recycling. I can only cite the example of my own family. In our case, my mother would frequently refer to recyclable containers as trash, even though we used the environmentally friendly method to dispose of them. If other Americans use the same language as was used in my household, this particular question may produce skewed results and leave people with a very inaccurate perception of their ecological footprint. Ultimately the quiz does what it’s supposed to do. The Footprint Network is an organization designed to promote environmentally friendly lifestyles. It does this by giving you a result that projects your ecological footprint (however inaccurate it may be) and then listing ways you can improve your lifestyle to better the entire planet. However, it would be more useful for the website to give you a more accurate appraisal of your environmental situation. These are problems that could easily be fixed by introducing a new level of clarity to the questions

Raw by Scott Monk and Hero of War by Rise Against Extended response Essay Example for Free

Raw by Scott Monk and Hero of War by Rise Against Extended response Essay ‘Institutions can change one for better or worse’ this quote is proven in the novel ‘raw’ by Scott Monk and ‘Hero of War’ by Rise Against. Through the contrasting ideas of rebellion and conformity, the responders are able to see how institutions can manipulate one and have a negative or positive impact. In ‘Raw’ by Scott Monk, Brett uses rebellion to escape from his fears and then be liberated from it; he does this as he believes it is the only way to freedom. When Brett first gets to the farm he is given trust and responsibility straight away which he is not used to as he has never been automatically trusted before. Brett is unaware of how to react to this, as he has only ever experienced negative forms of authority beforehand. Brett believes that Sam is naà ¯ve and stupid for giving Brett and the other boys at the farm trust. Sam believes in giving everyone second chances and that if people want to change then it is up to them. The institution can change one for better or worse but it’s up to the persona to allow the change, so if they refuse the tools the institution provides them with, then they will stay the same. The farm as an institution has a positive impact on Brett, because once he starts taking responsibility for his actions then he changes. â€Å"†¦He didn’t want to be here. It was a waste of time†¦Ã¢â‚¬  through the use of third person narration the responders are able to see that Brett’s attitude towards the institution as a whole is that, he believes that this institution is a waste of his time as he believes it isn’t going to help him. Later on in the novel Brett comes to realisation after Josh opens up to him, Brett realises that he shouldn’t blame his actions on everyone else, and that he should take responsibility and live up to the consequences. The responders are able to see how much Brett has changed in the end of the novel when Brett admit s that it was his fault that they broke up. â€Å"†¦I’m the one to blame!† The exclamation mark is used to emphasise that he is taking responsibility for his actions, and for once isn’t blaming it on her. Because of the tools that Sam has given Brett he now knows that rebellion is not always the viable option. Thus the institution has changed Brett for the better, as he now he takes responsibility for his choices and doesn’t blame everyone else. In contrast, the persona in ‘Hero of War’ By Rise Against, changes for the worst as a result of this institution. Throughout the film clip it shows flash backs of what he was like before he had joined the army,  which was happy and he had a good self-image. Then throughout the clip we are shown him being in a green room, where he is glowing and there is black surrounding him, as the responders we can see the emotional damage which the persona has been through. â€Å"†¦I told them to stop/But then I joined in†¦Ã¢â‚¬  This complete juxtaposition shows the audience how he is forced to conform and adhere to the institution. The effect of this is that the responders can see that even though the persona knows what h e is doing is wrong, he is forced to conform to the army. In the end of the video we are shown the persona walking the streets of America, painted in white with red glowing hands. This symbolises the guilt which he feels for conforming and taking the innocent lives. The persona no longer fits in to society’s mould. This is ironic as there is still a high camera angle on him showing that he has power, even though he doesn’t fit in. Thus this institution has changed the persona for the worst as he now has a sense of guilt within himself and doesn’t fit in to his home country which is America ‘the only flag I trust’ Ultimately through the study of Raw by Scott Monk and Hero of War by Rise Against, it is shown that institutions can have either a detrimental or beneficial impact on products of an institution. This is shown through the contrasting ideas of Rebellion and Conformity.

Sutherland Global Services Is A Financial Corporation Marketing Essay

Sutherland Global Services Is A Financial Corporation Marketing Essay For any business excellent customer service is the income. Bringing back the customers is the best customer service. And in relation send them away pleased happy enough to pass encouraging criticism about the business alongside others, who may perhaps then attempt the merchandise or service you recommend for them and in turn into repeat clients. You can offer advancement and cut prices to bring in as many fresh customers as you want, but unless you can search out some of those customers to come back, there will no profit for a long time in your business. If the firm truly wish for having good customer service, all you have to do is make sure that your business constantly does these things: Respond to the customers phone call. Dont give the customer promises unless you will fulfil the promise. Listen to your customers patiently while they are talking and make appropriate responses to show the customers that we are listening. After listening to the customers issue, we have an idea how to deal with complaints. Be helpful towards the customers even if there are no instant financial gains in it. If you have any staff, give training to be always supportive or helpful, knowledgeable, and chivalrous. By taking the extra steps does not mean that you have to tell the customer to search for it, you have to guide them to the right path and wait if they have any queries. Throw in some additional information about the product that the customer buys. Following these eight steps, ones business will be known for their good and excellent customer service. The irony of the excellent customer service is that this will increase the number of new customers is the best part. (Ward 2010) For dealing with the customer service, I have opted Sutherland Global Services for doing the research, as the firm is widely known and personally I was a member of the customer service team in this BPO firm. SUTHERLAND GLOBAL SERVICES Sutherland Global Services is a financial corporation headquartered in Rochester, New York. There are 22,000 employees employed in this business process outsourcing firm and operations in seven countries including India, the Philippines, Canada, Mexico and Bulgaria. Sutherland cherishes their customers or clients as their business companions. They are enthusiastic and keen to provide the highest quality service to the customers and will treat their target and objectives as companys own. The firm will boost their aggressive benefit by constantly higher than the expectations. Sutherland Industries: Globalization, expertise promotion, lesser telecommunications expenses, and the adulthood of outsourcing facility providers are motivating companies to influence business process outsourcing (BPO) as a tactical move towards the enhancement of efficiency and taken as a whole functional efficiency. Industries that serve a large number of customers are the most important beneficiaries of a BPO. Because of the physical scenery of the business processes that are mandatory to attain, sustain and retain their customers, companies in these industries are outsourcing a variety of customer-facing and back-office operation. For more than two decades, Sutherland Global Services has built and managed outsourced operations for 1000 companies crossways numerous industries. Over the course of 20 years of experience, Sutherland has urbanized a demonstrated method for supervising outsourced operations that is applied to BPO whereabouts athwart any industry. By sternly clinging to this evolution on each commitment, the company is able to trim down start-up and changeover endangers, accomplish beleaguered objectives more rapidly, and run a more reliable steady-state operation on the clients behalf. Sutherland offers specialized BPO services for the following industries: (i) Retail/e-Retail (ii) Insurance (iii) Mortgage (iv) Banking/Financial services (v) Healthcare (vi) Telecommunication (vii) Technology (viii) Energy/Utilities and (ix) Travel and hospitality. Retail/e-Retail: Retailers function in a globe of tremendous market volatility, cost pressure and supply-chain intricacy. Sutherland supplies incorporated customer-facing and significant back-office support services to a high-speed increasing roll of key leaders in the vend space. Sutherlands services are geared in the direction of conventional trade, online/e-commerce and direct to customer oriented companies looking for an incorporated resolution. For each client or customer, the firm designed a personalized explanation built just about their explicit needs together with safety, skill and equipment, procedure, quality and exposure. Leveraging the firms field knows how, expertise, processes, and infrastructure, Sutherland helps worldwide retail firms concentrate on end-to-end dare. Insurance: Sutherland furnishes public and private Insurance companies an end- to-end scheme to perk up their functioning efficiencies and enables them to vie more capably which in turn facilitate them to innovate and generate a eternal aggressive benefit. In particular, Sutherland delivers: cost lessening and a changeable cost replica income increases through various allocation channels go around time upgrading for field force and members/consumers the aptitude to bring a steady customer skill Mortgage: Mortgage originators must productively deal with outlay in the phizog of altering technological, operational, and personnel demands. Sutherlands Mortgage Origination services drastically lesser the risks and expenses linked with a multiplicity of business processes rise above the entire instigation sequence. Sutherland can considerably improve a lenders output, customer satisfaction, and income generating occasion. Banking/Financial services: Financial or Banking services companies in each section are beneath strong stress to stay on beneficial. Customer expectations keep on increasing as business leaders features expenditure challenges. Sutherland Global Services suggests a BPO model for contact centre and back-office processes. Delivery options comprise North American aground, work at home, offshore service delivery via the facilities in the Bulgaria, Canada, India, Mexico, Nicaragua, Philippines, United Kingdom and United States. Healthcare: Generally in customer-focused industries, Health Insurance companies are appraising tactical sourcing alternatives that will consent to them to improved control costs, diminish resource expenditures and get better level of overhaul they deliver to their customers. One way, Health Insurance companies can achieve these objectives is to deem choosy Business Process Outsourcing (BPO) for definite sales, customer service, claims organizational and back-office processing functions. Technology: Sutherland has about two decades of experience with building and controlling sales, advertising and customer support operations for the technology industry. Sutherland Global is branded and recognized in the industry for knowledge, realm skill and track-record of grades working with some of the most flourishing names in the hi-tech industry. Energy/Utilities: Travel and Hospitality: Sutherland understands that travel and hospitality companies functions multifaceted organizations with many global business units overseeing separate PL responsibilities. As business and individual journey experience stable quantity increases, every company faces passionate rivalry to supply astonishing customer service while controlling outlay. Companies must swiftly take action to varying consumer demands, which requires litheness and flexibility in operations, customer relationship management and back office processes. Telecommunication: It habitually seems hard to locate a business with the aim of more competitive than telecommunications. Service providers are quickly escalating an innovative service skill and insistently entering fresh markets, blurring the lines connecting voice, data, cable, IP and wireless. Exceptional cost and rigid pressure is making it trickier for providers to nurture market share and deal with a healthy profit image. For numerous telecommunications service providers, outsourcing definite client contact centre and back-office procedure is a reasonable and significant way to stay competitive and nurture their industry. That is why the top telecommunications companies have trusted on Sutherland for more than a decade to experience a variety of aspects of their customer lifecycle management errands. Sutherlands has formed for the following types of service providers for outsourcing services for the telecommunications industry. Those are as follows: à ¢Ã¢â€š ¬Ã‚ ¢ Traditional wire line à ¢Ã¢â€š ¬Ã‚ ¢ Wireless/mobile à ¢Ã¢â€š ¬Ã‚ ¢ Cable à ¢Ã¢â€š ¬Ã‚ ¢ Satellite à ¢Ã¢â€š ¬Ã‚ ¢ Data network operators à ¢Ã¢â€š ¬Ã‚ ¢ Internet online service providers (Sutherland Global Services 2009) Research Questions Why Sutherland Global succeeds? How others make benefit? How does Sutherland Global make impact on various sectors? Research Objectives It is very essential for a company to make a good relationship with the customer and the company. This should be the main motto of the company to make a customer happy after getting solved all the issues of the customer. The important factor to set up nonstop or long term achievement is by giving importance to the customers. The main advantage of the company is to deliver quality services to customers and will certainly increase the selling opportunities for a happy customer. By this the company will grow autonomously. Some companies only focus getting new customers and ignore the value of the old customers. They forget that these old customers has helped them the chance to grow. They knew that getting new clients instead of the old ones will be more profitable. But they forget that generating new clients will be more expensive than they are already in the asset. (Customer Service BPO 2008) Customer service always helps to make an industry more profitable. By keeping the old customers and gaining new ones, brilliant customer service is crucial to any business replica. Human resources professionals must be able to give explanation for the importance of customer service teaching and extract from organization broad support for a complete programme. (Reheer 1999) Research Philosophies: The researcher establishes assumption, examines and analyzes the active facts and synthesizes the substantiation into a feasible hypothetical sculpt. Nuisance dealing with objectives, syllabus, course content, desires and style are but a small number of the vital issues that can be determined only through the theoretical or philosophical mode of crisis solving. Even though a few authors give emphasis to the distinction among science and philosophy, the philosophic process of study follows fundamentally the similar steps as other methods of technical means of solving. The philosophic approach uses systematic facts as the foundation for formulating and test to do research suggestion. (Jerry R. Thomas 2005) Literature Review: Why chosen BPO for Research Method? Business process outsourcing or else recognized as BPO is the procedure of leveraging skill vendors in a variety of third worlds or developing countries for doing a career which was on one occasion the dependability of the venture. Or in simple thoughts, it is the method of shifting an internal occupation practice to an outside or external corporation which might have an entirely dissimilar ecological locality. The reassigning of internal business processes, for instance, customer relationship organization, investment secretarial, human resources and acquisition , to an external service source that improves these processes and administers these functions to an approved service criterion and, classically, at a abridged expenditure. In general, the processes being outsourcing as division of BPO are backend works like call centres, medical transcription, billing, payroll processing, and data entry and so on. Most of these jobs are outsourced by first world nations like USA and UK to third world nations like India, Philippines, China, Malaysia and some eastern European countries. These nations have a good number of English speaking youth who are given accent and job related training before they are inducted at a salary which is much lesser than what their counterparts in first world nations would require. This allows first world organizations to get advanced profits and offer improved services by lowering the prices and by recruiting more work than they could possibly do. In addition to promoting the first world nations economic standard, business process outsourcing has also benefited third world nations by generating much needed jobs. In the early days, BPO typically consisted of outsourcing processes such as payroll. Then it grew to take in employee reimbursement management. Now it includes a number of functions that are measured non-core to the primary business strategy. Now it is common for organizations to outsource fiscal and management processes, human resources functions, accounting and payroll and call centre and customer service performance. These outsourcing deals commonly engross multi-year contracts that can run into hundreds of millions of dollars. Frequently, the people performing the work within for the client firm are transferred and have converted into employees for the service provider. Leading outsourcing service providers in the BPO fields include US companies are Sutherland Global Services, IBM, Accenture, and Hewitt Associates, as well as European and Asian companies Capgemini, Genpact, TCS, Wipro, Infosys and many more and some of which also dominate the IT outsourcing business. (Ritu Thapar . 2010) PROBLEMS OF RESEARCH METHOD: ETHICS Business ethics is fairly ancient as a subject of personage and social apprehension, but it is comparatively newly fangled as an area of social logical analysis. The late 20th century was a deafening instance for business ethics. (Trevià ±o and Weaver 2003) Limitations of doing research: No access to information: As doing the research, there was any access to information while browsing because of the company policy. The firm will only give access to their company policy only if t helps their employees, agents and trusted third party service providers. (Privacy Policy, 2010) Lack of knowledge: It could be difficult completing the coursework with no knowledge about the sector or subject you have chosen. Resistance in companies and people for sharing knowledge

Native American Astronomy Essay -- Astronomy Seasons Astronomers Essay

Native American Astronomy For many years astronomers and people alike have constantly heard about the observations and records of the Chinese and Europeans. No other culture can provide as much information as that gathered by the Chinese and Europeans, but there are many other cultures that observed and recorded the night sky, one of those being the Native Americans. During the last fifteen to twenty years archaeoastronomers have uncovered much concerning the beliefs and records of Native Americans. Unfortunately, the methods of keeping records of astronomical events were not as straight forward as the Chinese and Europeans. The Native Americans had to use what they could to record what they observed. Their records were found on rock and cave drawings, stick notching, beadwork, pictures on animal skins and story telling. One of the few dateable events among the various records of Native Americans was the 1833 appearance of the Leonid meteor shower. The most obvious accounts of the Leonid storm appear among the various bands of the Sioux of the North American plains. The Sioux kept records called â€Å"winter counts,† which were a chronological pictographic account of each year painted on animal skin. In 1984 Von Del Chamberlain listed the astronomical references for 50 Sioux, forty five out of fifty referred to an intense meteor shower during 1833/1834. He also listed nineteen winter counts kept by other plains Indian tribes, fourteen of which referred to the Leonid storm. The Leonids also appear among the Maricopa, who used calendar sticks with notches to represent the passage of a year, with the owner of the stick remembering the events. The owner of one stick claimed records had been kept that way â€Å"since the stars fell.† The first notch on the stick represented 1833. A member of the Papago, named Kutox, was born around 1847 or 1848. He claimed that 14 years prior to his birth â€Å"the stars rained all ov er the sky.† A less obvious Leonid reference was found in a journal kept by Alexander M. Stephen, which detailed his visit with the Hopi Indians and mentions a talk he had With Old Djasjini on December 11, 1892. That Hopi Indian said, â€Å"How old am I? Fifty, maybe a hundred years, I cannot tell. When I was a young boy eight or ten years there was a great comet in the sky and at night all the above was full of shooting stars. (Stephen 37). During the lifetime o... ...eir records by building structures that would observe the sun. the Bighorn Medicine Wheel in Wyoming dates to AD 1400 to 1700. Lines drawn between major markings on the wheel point to the location of solstice sunrises and sunsets and also toward the rising point of the three brightest stars that rise before the sun in the summer. About fifty medicine wheels have been discovered, several are thousands of years. Many of them have the same alignment as the Bighorn Medicine Wheel. In Chaco Canyon, New Mexico two spirals carved into the rock by the prehistoric Anasazi can be used as a calendar. A dagger of light penetrates the shadow of adjacent rocks. The dagger moves with the sun to different locations on the spiral.the full pattern also reflects the 18.6 year cycle of the moon as well as the yearly cycle of the sun. The ancient Native Americans were not sophisticated astronomers in the sense of coherent theory behind the movements of heavenly objects, their level of understanding o f the time cycles of the sun, moon and planets was great. The methods for recording and keeping track of the seasonal movements was clever and displays a cultural richness that varies from tribe to tribe.

The Wealth of Nations Essay -- essays research papers

In 1759 Adam Smith, then a thirty-six year old Professor of Moral Philosophy at Glasgow University, published his Theory of Moral Sentiments. This work attracted the attention of the guardians of the immensely wealthy Duke of Buccleuch towards retaining its author as a tutor to the youthful Duke whilst on a protracted, and hopefully educational, "Grand Tour" of continental Europe. While tutoring from 1763 Adam Smith found some of the time spent in the French provinces hard to fill and seems to have begun his masterpiece An Inquiry into the Nature and Causes of the Wealth of Nations, as a way of taking up otherwise idle hours in the summer of 1764. Overall however he derived much personal philosophical benefit from these months of journeying on the continent. In Paris he met amongst others, the "Physiocrat" economic theorist (and court Physician) Quesnay and the French Ministers, Turgot and Necker. The French economic policy, during these times were conducted in accordance with the "Mercantilism"(the theory and system of political economy prevailing in Europe after the decline of feudalism, based on national policies of accumulating bullion, establishing colonies and a merchant marine, and developing industry and mining to attain a favorable balance of trade) that had held sway in the economic thinking of Europe for some three centuries. Mercantilism expected that governmental control would be exercised over industry and trade in accordance with the theory that national strength (i.e. the Royal states treasury) is increased by a preponderance of exports over imports. By nature, back then France was fitted to be a great agricultural country, a great producer and exporter of corn and wine; but French legislators for several generations had wanted to counteract the apparently natural bias of French economic life towards agriculture, and had tried to make France an exporter of manufactured goods. Like most legislators in those times, they had been prodigiously impressed by the ambitious position which the maritime powers, as they were then called (the comparatively little powers of England and Holland), were able to take in the politics of Europe. They saw that this influence came from wealth, that this wealth was made in trade and manufacture, and therefore they dete... ...one constitutes the ultimate aim and end of economic life. Although Economics has moved on in many was from the outlook and policies endorsed in the Wealth of Nations that epoch-making publication remains as perhaps the most famous economics book of all time. Governments in search of a strengthening of their states through economic policy, and many individuals in search of personal gain, have all drawn lessons from its pages. Powerful movements that led to the emergence of Modern Capitalism were substantially based on Smith's work and hence he deserves to be regarded as one of the most dramatically influential philosophers or philosophic writers of modern times. This book is a comprehensive and systematic theory of an economy. It shows the connections and relationships among variables. The Wealth of Nations also talks about the division of labor. Smith states that the division of labor starts the process of economic growth. One growth is started, accumulation keeps it going. There are three benefits of division of labor. First; increase in skill and dexterity. Second; save time in moving from job to job. And lastly, the invention of new machinery.

Tourism Industry in Morocco

Also, one interview was conducted with two Business School faculty members. Findings confirmed that the majority of the AH-Jell respondents are optimistic about achieving the challenge of 2010. Moreover, hey all agreed that the economic impacts of this challenge will be mostly positive while the social ones will be mostly negative. To sum up, the Moroccan government should make more efforts to develop the tourism sector, such as developing the infrastructure and the tourism industry, in order to realize this national project of sustainable development. Introduction Moroccan Kingdom is an Arab developing country situated on the extreme north-western corner of Africa. Because it is one of the rare Arab countries that don't have oil and gas resources, Morocco's economy is mainly based on agriculture and industry. Indeed, these two sectors cannot constantly provide the Moroccan government with needed and expected incomes; besides, they are unable to solve Morocco's crucial social and eco nomic problems such as unemployment and poverty.The country's strategic geographical situation and unique natural assets encourage the whole society to see tourism as the future economic sector that society can rely on. Consequently, the government sacrifices a great budget and energy to develop tourism. Moreover, it has established new agreements with many countries to bring investors and create a beneficial competition. The government's biggest challenge, from which the whole society expects a lot, is the attraction of 10 million tourists by 2010.The challenge of receiving 10 million foreign tourists by the year 2010 is a big national project that, if realized, will have a great impact on all Moroccan, among them AH Shawano University (AU') and Affair community. In fact, AH-J and Affair community constituted the main source of this research. The main purpose of this research paper is to investigate whether Morocco, with its set strategies, will be ready to receive 10 million touri sts by 2010. This challenge has en the hope of all Moroccan since the famous speech of the king Mohammed the sixth in 2001.It was chosen to explore this topic because of its importance to the economic and social life in Morocco. Moroccan believe that, if the country could development. 4 The challenge that the Moroccan government made about receiving 10 million tourists by the year 2010 brought up a set of assumptions that needed to be discussed. The first assumption about this issue was that some of tourism negative impacts on society, such as sexual tourism, will increase in many cities all over Morocco, especially in the touristy ones. Another assumption was that insecurity will spread in the country.Additionally, many Moroccan are pessimistic about the government's ability to achieve this goal. This research paper has some important concepts that need to be explained and clarified in order to have a better understanding of the topic. The one that was frequently used because of it s importance in this study is the word â€Å"challenge† which is defined as â€Å"Something needing great mental or physical effort in order to be done successfully, or the situation of facing this kind of effort† according to Cambridge Dictionary.Another incept is â€Å"infrastructure†, which means â€Å"The stock of basic facilities and capital equipment needed for the functioning of a country' according to Workbenches dictionary. In addition, â€Å"entertainment industry' is another word that means â€Å"An industry which consists of a large number of sub-industries devoted to entertainment. â€Å"(Wisped Encyclopedia). Another unclear term in this research paper is â€Å"Gross Domestic Product (GAP)†. According to Wisped Encyclopedia, The GAP of a country is defined as â€Å"The market value of all final goods and services produced within a country in a given period of time†.This paper was set out to answer the following research question: Is Morocco ready to receive 10 million foreign visitors by 2010 and, if so, what are the possible effects of this on the economic and social life of the country? Literature Review Today, Morocco is halfway through its nine-year programmer to increase tourists' number to 10 million by the end of the decade, a challenge introduced by the King Mohammed VI in January 2001. The purpose of this literature review is to investigate some of many studies that were conducted about tourism development.Thus, the first part of it compares the Moroccan natural and cultural assets with those of other countries. The second part talks about the strategies that were settled by some countries in order to improve their tourism sector. Finally, this part of the paper copes with giving both economic and social impacts of tourism development. In the majority of developing countries, tourism is mainly based on natural and cultural assets. For instance, â€Å"Most of foreign visitors to South Africa indicat e that the wildlife is what attracted them to South Africa and that it had exceeded their expectations. (Sandman, 2001). Also, â€Å"Cyprus has long been a popular tourist destination because of its physical and climatic characteristics† (Sharply, 001). Another example is Malta which is one of the most popular Mediterranean tourist destinations because of some important factors such as â€Å"The temperate winters and subtropical summers, complemented by long daily hours of assets of countries which is the case in Singapore where â€Å"tourism is based on urban historical quarters reflecting a multicultural population† (Change, 1999).Similarly, Moroccan tourism is mainly based on natural and cultural assets because of its strategic geographical situation. For instance, Morocco is known by its 3500 km of coastlines that include many beautiful sandy beaches, and its unique Mediterranean limited and multicultural population. 6 Natural assets are fundamental but not enough to attract tourists and develop tourism sector. Thus, countries have to set well-studied and fitting strategies to get profit from their natural assets.Taking the example of Mexico, â€Å"In the sass and 1970, tourism promotion policies in developing countries focused primarily on providing infrastructural support for largesse, enclave- like projects in order to meet the demand of an ever-wealthier international clientele that was anxious to spend its leisure time abroad. † (Brenner, 2005). This example illustrates the importance of infrastructures in developing tourism sector.Sharply (2001) stated that Cypriot tourism authorities, whilst accepting that tourism has become the primary engine driving the economy, proposes a number of policies designed to overcome many of current challenges at the same time as providing a stable foundation for the future development of tourism. Making challenges is essential for the development of tourism in any country. Cyprus and Morocco are good examples that illustrate this idea. Nowadays, Morocco tends to set strategies to meet the challenge of attracting 10 million tourists by 2010. Tourism development affects the whole country, especially its economic and social sectors.As an example of economic impacts, the Kruger National Park in South Africa had a significant impact on the development of the tourism industry in the province. This industry is currently a significant sector in the Mulligan economy in terms of both contribution to production and employment, (Cayman, 2006). As Gun and Vary (2002) stated, â€Å"Through the development of tourism, more people will be employed, obtain incomes, new tax revenues will be received, and new wealth will accumulate† (p. 105). In another example, tourism is a proven employment sector in Canada. In 2004, Ontario tourism generated $21. Billion in annual revenues and accounted for approximately 486,000 Jobs. (Ontario, n. D). On the other hand, tourism development has also social impacts on the country. For instance, in Malta the impacts 7 of the natural and sex tourism were characterized by some negative effects. According to Merrimack (2001), the most important impact was the growing awareness of the dangers of skin cancer and AIDS. These bad impacts can affect negatively the progress of tourism sector in Malta. However, tourism development can also have a positive impact on the social life in any country.One of the most important positive impacts of developing tourism is that it can reduce discrimination and prejudice among people. As Golden and Ritchie (2003) stated, â€Å"One to one interaction between hosts and guest can break down stereotypes, or the act of categorizing groups of people based upon a single dimension† (p. 303). There is considerable body of researches that have been conducted on tourism development in many countries. The possible impacts of it on the economic and social sectors in Morocco. Moroccan tourism development mai nly relies on meeting the challenge of attracting 10 million foreign visitors.This research project investigated whether Morocco can meet this challenge or not and the possible outcomes of it on the economic and social life once this challenge is met. Methodology Design Approaching the Moroccan challenge of attracting 10 million tourists by 2010 required conducting analyzing and predictive research. First, investigating whether Morocco is ready to receive 10 million tourists by 2010 necessitated doing an explanatory research; analyzing information from efferent perspectives to end up with better understanding of the issue was necessary.Second, the future impact of achieving this challenge required predictive answers which were mainly supported by other countries' experiences on tourism sector like Spain, 8 focusing on how increased tourism affected their economic and social sectors. Thus, a comparison of the Moroccan economic and social conditions could be done to see if similar res ults have any chance to take place in Morocco. In exploring the issue, the study used both quantitative and qualitative methods. Quantitative methods instituted an efficient way for gathering information necessary for statistics needed to reinforce the research.It was an appropriate way for approaching the two sides of the issue that deal with studying the probability of meeting the challenge and its effects on Morocco. Using qualitative methods in this investigation was also important because it afforded additional data for accomplishing the study; it was more suitable for investigating the first part of this Moroccan national project than the second one, for the fact that it was a source of detailed information about the actual situation of tourism in Morocco.Subjects An interview was held with two faculty members of Business Administration School because they constituted a more appropriate and relevant source for needed information, especially because of the fact that they have e xpertise in economic issues in Morocco of which tourism is a part of. Concerning the surveys, two types of surveys were developed; one for exchange students and the other for Moroccan students. In this research, exchange students were considered as tourists, because they are foreigners who travel in Morocco in their free time as any tourists.The second survey group was Moroccan students. They were chosen because of the fact that they have been living in Morocco and aware of national issues. Concerning the sample size, it wastes due to the small number of students in the summer session which is approximately 300 students. Also, this number of surveys has an acceptable 9 percentage of errors which is approximately 10%. The sample was randomly selected; 25 surveys were given to exchange students and 75 surveys to Moroccan students, either males or females from all levels of studies.In fact, 49 surveys were returned back: 12 surveys of exchange students and 37 surveys of Moroccan dents. Procedures The team members were separated into two pairs. Each pair was responsible for collecting data about the issue using one specific method either interview or surveys. These two methods have been chosen to collect data because while surveys were an easy and a quick method to collect statistical data. The first pair was responsible for conducting the interview and recording it. Two members of the team were required to talk to the faculty members during their office hours.Interview questions were developed depending on the position of the interviewees. It included 6 general questions about the three main parts of the topic that cope with the possibility of meeting the challenge 2010, the strategies adopted in promoting tourism in Morocco and its predicted impacts on the country. In addition, some sub- questions were included to give more specific details about the subject (Appendix 1). The second pair handed out the surveys at random to AH-Jell Moroccan and exchange students during lunchtime and whenever they meet them on campus.The majority of survey questions prepared for AH-Jell Moroccan students had the purpose to collect answers about the following issues: does Morocco have the ability to host an increased number of tourists; strategies that will facilitate meeting the 2010 challenge and possible impact of increased numbers of tourists. The surveys contained 10 closed and open-ended questions. For 10 one remaining question, subjects were asked to rank their response on a scale of 1 to 3 (Appendix 2). Concerning survey questions for exchange students, they also consisted of 10 closed and open-ended questions with one question that needed to be ranked from 1 to 3.These questions mostly focused on the experience of exchange students as visitors to Morocco (Appendix 3). Results After handing on 37 surveys to AH-Jell students and 12 surveys to exchange students, and holding an interview, many valuable results were found about the topic of the Moroccan c hallenge to attract 10 million foreign visitors by 2010. These results satisfied both the research question and the assumptions about the issue. Surveys Among 25 surveys that were distributed to exchange students, 12 surveys were returned. These students were considered as tourists in order to evaluate their opinions about tourism in Morocco.The chart below represents the level of priority accorded by exchange students to develop different services that are essential to meet the challenge of attracting 10 million tourists in Morocco. 11 Figure 1: Amenities to Develop to Meet the Challenge of 2010 Infrastructure Air-links Quality of service Hotel's capacity 29% N=12 As Figure 1 shows, the majority of exchange students (43%) claimed that the infrastructure of the country (e. G. Roads, railways, public buildings) is the most important service that needs to be developed, followed by air-links (29%), then the quality of service and hotel's capacity (14 %).Moreover, some students had othe r suggestions about what Morocco needs to develop to realize Vision 2010. Some of upgrade resort-beach areas which attract people. – To create more entertainment industry. Concerning the impact of this challenge if achieved, 100 % of students surveyed (N=12) thought that it will have a positive impact for several reasons: It will help the country to progress and develop positively and will upgrade the standard of living and influence in the world. It will bring in a lot of money to Morocco and help the economy. 2 Exchange students were also asked about what will attract 10 million tourists to visit Morocco. Figure 2 illustrates the results gotten for this question in which students were supposed to choose at least one answer between four elements: Moroccan culture, Moroccan landscapes, Moroccan coastline and Moroccan architecture. Figure 2: Tourist Attractions in Morocco 15% 34% Cultural tradition Landscape Coastlines Architecture 27% 24% N=12 Many students insisted that a co mbination of all of these elements is vital for the tourism sector in Morocco. 3 Figure 3: The Role of Moroccan to Meet the Challenge 100806040200 be g in g vow id A N=12 Moroccan population plays an important role for the success of the challenge. 5% of exchange students think that Moroccan citizens' role in meeting this challenge is to be helpful, 67% of them think that they should be friendly while 75% of them think that they should be open-minded. However, only 33% of them claim that Moroccan should avoid begging. In fact, 83 % of exchange students find that Moroccan outside AH-Jell are helpful, 75% of these students find Moroccan kind people.However, none of these students describe Moroccan as unsociable, racist, or unfriendly people. The following chart shows the most attractive cities in Morocco according to students' points of view. Re in ODL y pop en -m in deed Be he Ip full 14 Figure 4: The Most Attractive Destinations in Morocco N=12 Some students proposed other Moroccan cities, which were not proposed in the given list of cities, that they think are attractive. An example of them is Tangier and Chanson (Coffeehouse). The exchange students had different attitudes concerning safety in Morocco before and after coming. 7% of students stated that they had some concerns about safety and security in this country; however, after they came to Morocco, 92% of students feel that they are in a safe country. In this survey, exchange students were asked whether they want to come back to Morocco or not. All students surveyed want to come back to Morocco except two students who were indifferent. The main reason for coming back to Morocco, that the majority of subjects (83%) gave, is the beauty of the country including the good weather, beaches, landscapes, and its culture.In addition, two students (17%) intend to study here and do research about Amazing 1 5 culture, while the two indifferent students want to see other places before coming back to Morocco. As the e xchange student survey results illustrated, 50% of them mound some problems while they were traveling in Morocco. For instance, the language barrier is the major problem of these students since the majority of Moroccan do not speak English. While 50% did not find any problem during their journeys in Morocco. Concerning Moroccan' surveys, 37 surveys were returned among 75 surveys hand out to AH-Jell Moroccan students.Since this research project first investigates Moroccan capability to meet this challenge, one of the surveys' outcomes showed that 22 Moroccan students out of 37 (60%) believe that Morocco will be able to meet this challenge and 15 students (40%) disbelieve on this capability. Concerning the aspects that Morocco needs to develop the most in order to meet this challenge in which students can choose more than one answer, almost all of the respondents agreed that the infrastructure are the ones that need to be developed the most.Quality of service and hospitality came in t he second place with 70% of voices. Moreover, 54% of the respondents said that air-links have to be developed and only 5% thinks that hotel capacity has to be improved in Morocco. Some respondents suggested other aspects to develop. For example, they said that Morocco needs to enhance the rate of foreign investments, develop administration, improve the Moroccan mentality, develop Justice, ethical concerns and health issues, and also enhance the service provided to visitors in order to attract and retain them. 6 Figure 5: The Affected Sectors by the Moroccan Challenge 100 80 60 40 20 0 Economic social political N= 37 The chart above obviously demonstrates that students surveyed think that the economic sector will be the most affected by the meeting of this challenge, after that comes the social sector and finally the political sector. Many reasons were given for choosing the economic sector. Students said that by achieving this goal, a decrease in also said that Morocco will receive more hard currencies which are helpful for its economic balance.Furthermore, that will increase the income of the country, and the Gross Domestic Product (GAP). Concerning the social sector, some students stated that the huge coming of foreign tourists will have a very big effect on young people's behavior and mentality. Also, they said that the social layers and different people from different countries may create problems such as insecurity, and cause the disappearance of Moroccan culture. However, some of them had a positive view of the impact of this challenge over the social sector. They stated that people will be more tolerant and mutual respect for individual differences will occur.For the political sector which was the least 17 selected, some respondents said that by meeting this challenge, Morocco will change its political relationships with other countries, especially the ones from which the tourists come. Moreover, they claimed that there will be more secularism in the re gime and the 10 million tourists might serve as an implicit means of public relations to promote a good image for Morocco. Concerning the question that investigated if Morocco needs foreign investors or not to meet this challenge, 22 Moroccan students out of 35 answered yes and 13 answered no.The respondents that answered yes to this question gave many reasons for their choice. For instance, they said that Morocco needs foreign investors because they have more experience, can bring foreign currencies, will create lots of Job opportunities and are also a source of more capital and expertise. They also said that Morocco is a poor country that cannot afford all the needed money for this huge project, the Moroccan capacities are limited, Morocco lacks the know-how and capital and also they need foreign investors in order to follow the international norms.For the respondents who answered no to this question, they also gave their reasons for doing so. They said that Morocco should first u se its own energies because that will encourage young people to make investments. It should also be responsible for this challenge and employ Moroccan investors. Figure 6: Media Effectiveness in Meeting this Challenge Frequency Number of students Percentage Very effective 18 53% Somewhat effective 11 32. 3% Not very effective 5 14. % 34 18 It is clear from the table above that most of the Moroccan students that answered this question think that the media would be very effective in meeting the challenge UT forth by the Moroccan government. Figure 7: Tourist Attractions in Morocco 13% Cultural Tradition Landscapes Coastlines Architecture Other N= 37 The â€Å"other† option for this question according to the respondents included the Moroccan weather, Moroccan geographical situation to Europe, and Moroccan political stability which means no rebellions and no revolutions.When AH-Jell Moroccan students were asked about the role of the Moroccan population in meeting this challenge, 36% of them said that Moroccan have to be open-minded, 23% chose avoid begging as an answer to this question, 22% said that Moroccan must be lawful to tourists and only 18% said that they have to be friendly. Some students wrote in the â€Å"other† option that Moroccan have to avoid over-pricing products and services, stop looking at people from other cultures, avoid stealing from tourists and do not get tourists involved in fraud. 9 Another point in this survey deals with whether Morocco can assure being a safe place to visit by 2010 or not. According to the results, 85% of the Moroccan students said yes to this question and no more than 14% said no. Figure 8: Ranking of the Most Attractive Cities for Tourists 100 80 60 40 20 0 First Second Third Marched Acadia Organza Other N= 37 The chart above illustrates that the respondents chose Marched as the most attractive destination for tourists with 82% of the voices. The second choice was the city of Acadia with 61% votes.In the third place comes Organza with 39% of the voices. For the other cities, students chose among Sibilance, Assessors, Fez, and Meekness. Moreover, other respondents proposed Tangier as a good destination for tourists even if the survey did not include it. Students were asked to choose more than one answer in the expectations about the season that will recognize the largest number of tourists. According to students' answers, 83% said that the summer is the season that will recognize the largest number of tourists.After that comes the spring season then winter, and finally fall season with only three votes (8%). 20 Interview An interview was conducted with two faculty members from the School of Business Administration, who are experts in Tourism. First, the professors were asked about their opinions of the new Moroccan policy of promoting tourism, and they think that it is a good idea in the sense that tourism is a big industry that can have positive benefits on the country's economy. I n addition, they were asked a question about whether they are pessimistic or optimistic about meeting the challenge 2010.As an answer, they claimed that they are both pessimistic about the number of tourists expected; they don't believe that Morocco will receive 10 million tourists by 2010 because of many reasons. Some of these reasons are that Morocco needs to make serious projects and to make the industry more professional. However, these faculty members are both optimistic about the progress of tourism in Morocco. Second, the business faculty members agreed that Morocco is a beautiful country; there are